MAXXelle Experience Show “beYoutiful” Hair Collection 2024

It was an extraordinary experience! 🌿🌱 MAXXelle Experience 2024 is our new training project, born with the aim of creating a large community to share and spread the stylistic philosophy of the MAXXelle brand internationally. In thanking them, the two international master stylists, Ayt Celik and Lucien Beijerinck, presented on the stage of the Teatro Politeama in Tolentino the new  ‘beYOUtiful’ Hair Collection, a true celebration of beauty, inspired by nature, personality and simplicity. The core of ‘beYOUtiful’ is a simple but powerful message: true beauty is celebrating the uniqueness of each individual. This collection is not just about hair; it is a celebration of personal expression, a tribute to the natural beauty that resides within each of us. By focusing on ‘YOU’, MAXXelle empowers people to enhance the natural color and texture of their hair, breaking away from classic beauty rules and encouraging them to change towards a deeper understanding of themselves. Furthermore, MAXXelle ensures that every product in the ‘beYoutiful’ collection is sourced directly from nature, guaranteeing not only the health of the hair, but also the well-being of our planet. This commitment goes beyond ingredients; it is about creating transparency and trust with our customers. When you choose ‘beYOUtiful’, you choose products that are as effective and authentic as the beauty they aim to enhance. Each strand of hair tells a story, a tale of a person’s journey and identity. This narrative is honoured by emphasising the natural textures and colors that make each individual unique. The evening ended on an exciting note with a Gala Dinner. We would particularly like to thank the presenter of the Show, Luca Romagnoli, the Mayors of Tolentino and Belforte del Chienti, Mauro Sclavi and Alessio Vita, the Councillor for Productive Activities Fabiano Gobbi, Estetica Network The hairstyling professional magazine, and all the journalists present. Also a big THANK YOU to all the participants, the Italian and foreign Official MAXXelle Distributors, all the Salons and all the MAXXelle Staff. When beauty is experienced in a large community, it takes on an even deeper value! 🌟 👉Watch the Video: https://youtu.be/VxyutTeDMYs – Press release City of Tolentino: https://www.comune.tolentino.mc.it/comunicati-cms/grande-successo-e-consensi-unanimi-per-maxxelle-experience-beyoutiful – Il Resto del Carlino: https://www.ilrestodelcarlino.it/macerata/cronaca/innovazione-e-look-ricercati-domenica-sul-palco-del-politeama-arriva-maxxelle-experience-207e4e07. – Picchio News: https://picchionews.it/eventi/tolentino-l-eccellenza-del-capello-al-politeama-evento-internazionale-per-la-nuova-collezione-di-maxxelle – Video Tolentino Channel 16: https://www.youtube.com/watch?v=IEHVb1szUJo – Estetica Magazine: https://www.facebook.com/share/p/Ci23VZFrq8cig1be/?mibextid=WC7FNe